{"id":19306,"date":"2024-11-27T12:36:00","date_gmt":"2024-11-27T11:36:00","guid":{"rendered":"https:\/\/icebergng.udg.edu\/?p=19306"},"modified":"2024-12-02T13:39:37","modified_gmt":"2024-12-02T12:39:37","slug":"introduccio-al-marqueting-digital","status":"publish","type":"post","link":"https:\/\/iceberg.udg.edu\/?p=19306","title":{"rendered":"Introducci\u00f3 al m\u00e0rqueting digital"},"content":{"rendered":"\n<p><strong><strong>Activitat per a PDI i PTGAS de la UdG. Inclosa al Pla de Formaci\u00f3.<\/strong><\/strong><\/p>\n\n\n\n<p><strong>A c\u00e0rrec de:<\/strong>\u00a0David Mart\u00ed Campmaj\u00f3<\/p>\n\n\n\n<p><strong>Programa:<\/strong><\/p>\n\n\n\n<p>1. Introducci\u00f3 al m\u00e0rqueting digital. Difer\u00e8ncies amb la publicitat tradicional<br>2. Una visi\u00f3 del moment actual: canvi de paradigma amb la irrupci\u00f3 de la IA<br>3. Nous conceptes relacionats amb el m\u00e0rqueting digital<br>4. Estrat\u00e8gies de m\u00e0rqueting digital SEO i SEM<br>5. Tipologies de m\u00e0rqueting digital<br>6. Aplicaci\u00f3 a les xarxes socials: eines i canals de difusi\u00f3<br>7. Optimitzaci\u00f3 de conversi\u00f3: anal\u00edtiques per mesurar l\u2019\u00e8xit de les campanyes<br>8. Elaboraci\u00f3 d\u2019un pla de m\u00e0rqueting<\/p>\n\n\n\n<p><strong>Organitza:<\/strong> \u00c0rea de Comunicaci\u00f3 i Relacions Institucionals (ACRI) i Institut de Ci\u00e8ncies de l&#8217;Educaci\u00f3 Josep Pallach &#8211; Servei d&#8217;Aprenentatge i Innovaci\u00f3 Docent (ICE-SAID) de la Universitat de Girona.<\/p>\n\n\n\n<p><strong>Durada:<\/strong> 8h<\/p>\n\n\n\n<p><strong>Localitzaci\u00f3:<\/strong> Telepresencial, a trav\u00e9s de Microsoft Teams.<\/p>\n\n\n\n<p><strong>Calendari: <\/strong>4, 11, 18 i 25 de febrer de 2025, des de les 11:00 h fins les 13:00 h.&nbsp;<\/p>\n\n\n\n<p><strong>Matr\u00edcula:<\/strong> Del 3\/12\/2024 10:00:00 fins al 31\/1\/2025 12:00:00&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/apps.udg.edu\/MAU\/rh\/Client\/Oferta\/Detall\/23765?apart=0\">M\u00e9s informaci\u00f3<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aquesta activitat formativa permetr\u00e0 que les persones que hi participin aprenguin a dissenyar estrat\u00e8gies personalitzades per tal d\u2019optimitzar els recursos disponibles per potenciar els serveis que ofereix la Universitat, detectar oportunitats per arribar a nous usuaris; orientar la publicitat institucional cap a les necessitats, interessos i prefer\u00e8ncies dels p\u00fablics potencials  i aconseguir un millor posicionament de la marca UdG.<\/p>\n","protected":false},"author":2,"featured_media":19307,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-19306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activitats"],"_links":{"self":[{"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/posts\/19306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19306"}],"version-history":[{"count":3,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/posts\/19306\/revisions"}],"predecessor-version":[{"id":19357,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/posts\/19306\/revisions\/19357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/media\/19307"}],"wp:attachment":[{"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}