{"id":22229,"date":"2026-05-12T12:31:01","date_gmt":"2026-05-12T10:31:01","guid":{"rendered":"https:\/\/iceberg.udg.edu\/?p=22229"},"modified":"2026-05-12T12:31:17","modified_gmt":"2026-05-12T10:31:17","slug":"disseny-de-newsletters-efectives","status":"publish","type":"post","link":"https:\/\/iceberg.udg.edu\/?p=22229","title":{"rendered":"Disseny de newsletters efectives"},"content":{"rendered":"\n<p><strong><strong>Activitat per a PDI i PTGAS inclosa al Pla Anual de Formaci\u00f3 de la UdG <\/strong><\/strong><\/p>\n\n\n\n<p><strong><strong>Destinataris preferents:&nbsp;Personal del Servei de Comunicaci\u00f3 de la UdG<\/strong><\/strong><\/p>\n\n\n\n<p><strong>Presentaci\u00f3: <\/strong>L\u2019email m\u00e0rqueting \u00e9s una eina clau per a la comunicaci\u00f3 interna i externa en entorns universitaris. Permet informar de novetats, activitats, serveis i continguts rellevants de manera directa i segmentada. En aquest taller aprendrem a dissenyar newsletters clares, atractives i efectives, millorant la qualitat visual i estructural de les comunicacions, per aconseguir m\u00e9s lectura, comprensi\u00f3 i impacte.<\/p>\n\n\n\n<p><strong>Organitza:<\/strong>&nbsp;&nbsp;Institut de Ci\u00e8ncies de l\u2019Educaci\u00f3 Josep Pallach &#8211; Servei d&#8217;Aprenentatge i Innovaci\u00f3 Docent de la Universitat de Girona (UdG).<\/p>\n\n\n\n<p><strong>Professorat: <\/strong>Marta Aguil\u00f3 Cuenca.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Informaci\u00f3: <\/strong><\/p>\n\n\n\n<p><strong>Programa:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Estrat\u00e8gia d\u2019e-mail m\u00e0rqueting:\n<ul class=\"wp-block-list\">\n<li>Qu\u00e8 cal tenir en compte abans de crear una newsletter?<\/li>\n\n\n\n<li>El correu electr\u00f2nic com a canal de comunicaci\u00f3 institucional<\/li>\n\n\n\n<li>Tipologies de newsletters: informatives, internes, esdeveniments, serveis<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Contingut: qu\u00e8 comunicar i com estructurar-ho\n<ul class=\"wp-block-list\">\n<li>Newsletters peri\u00f2diques vs comunicacions puntuals<\/li>\n\n\n\n<li>Selecci\u00f3 i prioritzaci\u00f3 de continguts<\/li>\n\n\n\n<li>Maquetaci\u00f3 estructurada i jerarquia visual<\/li>\n\n\n\n<li>Estructures habituals: blocs, seccions, destacats &nbsp;<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Disseny i coher\u00e8ncia de marca:\n<ul class=\"wp-block-list\">\n<li>Titulars clars i atractius<\/li>\n\n\n\n<li>Com destacar la informaci\u00f3 important<\/li>\n\n\n\n<li>Crides a l\u2019acci\u00f3 (CTA)<\/li>\n\n\n\n<li>Aplicar la identitat corporativa<\/li>\n\n\n\n<li>Consist\u00e8ncia entre diferents departaments<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Recursos i eines per millorar el disseny:\n<ul class=\"wp-block-list\">\n<li>Generaci\u00f3 de continguts visuals (banners, GIFs, icones)<\/li>\n\n\n\n<li>Bancs d\u2019imatges i recursos gratu\u00efts<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Calendari:<\/strong> 3 i 10 de juny de 2026 de 12:00 h a 14:00 h<\/p>\n\n\n\n<p><strong>Matr\u00edcula:<\/strong> Del 11\/5\/2026 15:00:00 fins al 29\/5\/2026 10:00:00 \u00a0<\/p>\n\n\n\n<p><strong>Total:<\/strong> 4 h<\/p>\n\n\n\n<p><strong>Localitzaci\u00f3:<\/strong> Telepresencial &#8211; Teams.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/apps.udg.edu\/MAU\/rh\/Client\/Oferta\/Detall\/35114?apart=0\">M\u00e9s informaci\u00f3<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Activitat per a dissenyar newsletters efectives i millorar la comunicaci\u00f3 institucional amb email m\u00e0rqueting. Tracta l\u2019estrat\u00e8gia, la selecci\u00f3 i estructura dels continguts i la seva organitzaci\u00f3 visual. Tamb\u00e9 inclou disseny, identitat de marca i eines visuals per fer correus m\u00e9s atractius i eficients. La matr\u00edcula romandr\u00e0 oberta fins el 29 de maig.<\/p>\n","protected":false},"author":1,"featured_media":22230,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-22229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activitats"],"_links":{"self":[{"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/posts\/22229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22229"}],"version-history":[{"count":2,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/posts\/22229\/revisions"}],"predecessor-version":[{"id":22341,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/posts\/22229\/revisions\/22341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/media\/22230"}],"wp:attachment":[{"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}