{"id":22342,"date":"2026-05-12T13:48:41","date_gmt":"2026-05-12T11:48:41","guid":{"rendered":"https:\/\/iceberg.udg.edu\/?p=22342"},"modified":"2026-05-12T13:48:41","modified_gmt":"2026-05-12T11:48:41","slug":"intelligencia-artificial-aplicada-al-marqueting-digital","status":"publish","type":"post","link":"https:\/\/iceberg.udg.edu\/?p=22342","title":{"rendered":"Intel\u00b7lig\u00e8ncia artificial aplicada al m\u00e0rqueting digital"},"content":{"rendered":"\n<p><strong>Activitat per a PDI i PTGAS inclosa al Pla Anual de Formaci\u00f3 de la UdG<\/strong>.<\/p>\n\n\n\n<p><strong>Destinataris preferents:\u00a0<\/strong>Personal del Servei de Comunicaci\u00f3 de la UdG i persones que realitzin tasques relacionades amb el m\u00e0rqueting digital<\/p>\n\n\n\n<p><strong>Presentaci\u00f3:<\/strong>\u00a0Aquest curs est\u00e0 pensat per al personal que vol actualitzar-se en l\u2019\u00fas de la intel\u00b7lig\u00e8ncia artificial per a la promoci\u00f3 digital. A trav\u00e9s de casos pr\u00e0ctics i demostracions, els participants aprendran a integrar aquestes tecnologies en les seves estrat\u00e8gies per millorar l\u2019efici\u00e8ncia i l\u2019impacte de les accions de m\u00e0rqueting.<\/p>\n\n\n\n<p><strong>Organitza:<\/strong> Institut de Ci\u00e8ncies de l&#8217;Educaci\u00f3 Josep Pallach &#8211; Servei d&#8217;Aprenentatge i Innovaci\u00f3 Docent (ICE-SAID) de la Universitat de Girona i Servei Inform\u00e0tic de la UdG.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Programa:<\/strong><br><br>Informaci\u00f3<strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eines d\u2019IA aplicades a la creaci\u00f3 de continguts<\/li>\n\n\n\n<li>Segmentaci\u00f3 d\u2019audi\u00e8ncies<\/li>\n\n\n\n<li>Automatitzaci\u00f3 de campanyes<\/li>\n\n\n\n<li>An\u00e0lisi de dades<\/li>\n\n\n\n<li>Personalitzaci\u00f3 de l\u2019experi\u00e8ncia d\u2019usuari<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Calendari<\/strong>: 6, 7, 14 i 15\u00a0de juliol de 2026, de 09:30 h a 11:30 h\u00a0<\/p>\n\n\n\n<p><strong>Durada:<\/strong> 8,00h<\/p>\n\n\n\n<p><strong>Localitzaci\u00f3:<\/strong> Telepresencial &#8211; Microsoft Teams\u00a0<\/p>\n\n\n\n<p><strong>Matr\u00edcula:<\/strong> Del 21\/4\/2026 13:00:00 fins al 1\/7\/2026 10:00:00 \u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/apps.udg.edu\/MAU\/rh\/Client\/Oferta\/Detall\/35122?apart=0\">M\u00e9s informaci\u00f3<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aquesta es una activitat sobre l&#8217;aplicaci\u00f3 de la intel\u00b7lig\u00e8ncia artificial al m\u00e0rqueting digital. Es treballaran eines d\u2019IA per crear continguts, segmentar audi\u00e8ncies, automatitzar campanyes, analitzar dades i personalitzar l\u2019experi\u00e8ncia d\u2019usuari. La matr\u00edcula romandr\u00e0 oberta fins el dia 1 de juliol.<\/p>\n","protected":false},"author":1,"featured_media":22345,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-22342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activitats"],"_links":{"self":[{"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/posts\/22342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22342"}],"version-history":[{"count":1,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/posts\/22342\/revisions"}],"predecessor-version":[{"id":22344,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/posts\/22342\/revisions\/22344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/media\/22345"}],"wp:attachment":[{"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}