{"id":9168,"date":"2020-04-23T10:23:13","date_gmt":"2020-04-23T08:23:13","guid":{"rendered":"https:\/\/icebergng.udg.edu\/?p=9168"},"modified":"2020-12-22T12:10:36","modified_gmt":"2020-12-22T11:10:36","slug":"curs-en-linia-curs-de-marketing-digital-institucional","status":"publish","type":"post","link":"https:\/\/iceberg.udg.edu\/?p=9168","title":{"rendered":"Curs en l\u00ednia. Curs de m\u00e0rqueting digital institucional"},"content":{"rendered":"\n<p><strong>Activitat adre\u00e7ada al PDI de la UdG. Inclosa en el Pla Marc de Formaci\u00f3 del Personal Docent i Investigador.<\/strong><\/p>\n\n\n\n<p>Aquest curs s&#8217;ha organizat des de Recursos Humans adre\u00e7at priorit\u00e0riament&nbsp;a membres del&nbsp;PAS. S&#8217;ofereixen tamb\u00e9 algunes places per a PDI interessat.&nbsp;&nbsp; <\/p>\n\n\n\n<p><strong>A c\u00e0rrec de:<\/strong>  Playbrand, Parc Tecnol\u00f2gic de la UdG, Centre d\u2019Empreses (Giroempr\u00e8n) <\/p>\n\n\n\n<p><strong>Presentaci\u00f3<\/strong>: Activitat destinada a persones que hagin de treballar per captar l\u2019inter\u00e8s d\u2019usuaris en els serveis que ofereixen. <\/p>\n\n\n\n<p><strong>Objectius<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Dissenyar estrat\u00e8gies personalitzades per tal d\u2019optimitzar els recursos disponibles per potenciar els serveis que ofereix la Universitat<\/li><li>Segmentar els diferents p\u00fablics als quals ens adrecem<\/li><li>Detectar oportunitats per arribar a nous usuaris<\/li><li>Orientar la publicitat institucional cap a les necessitats, interessos i prefer\u00e8ncies dels p\u00fablics potencials.<\/li><li>Aconseguir un millor posicionament de la marca UdG. <\/li><\/ul>\n\n\n\n<p><strong>Programa<\/strong>:\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Introducci\u00f3 al m\u00e0rqueting digital. Difer\u00e8ncies amb la publicitat tradicional<\/li><li>Una visi\u00f3 del moment actual: canvi de paradigma<\/li><li>Nous conceptes relacionats amb el m\u00e0rqueting digital<\/li><li>Estrat\u00e8gies de m\u00e0rqueting digital SEO i SEM<\/li><li>Tipologies de m\u00e0rqueting digital<\/li><li>Aplicaci\u00f3 a les xarxes socials: eines i canals de difusi\u00f3<\/li><li>Optimitzaci\u00f3 de conversi\u00f3: anal\u00edtiques per mesures l\u2019\u00e8xit de les campanyes<\/li><li>Elaboraci\u00f3 d\u2019un pla de m\u00e0rqueting<\/li><\/ol>\n\n\n\n<p><strong>Calendari i horari:<\/strong> 13 i 15 de maig de 2020 de 8 a 10h<\/p>\n\n\n\n<p><strong>Lloc<\/strong>: Aquest curs es realitzar\u00e0 de forma virtual. Es donaran indicacions precises a les persones inscrites per a l&#8217;acc\u00e9s al curs.<\/p>\n\n\n\n<p><strong>Organitza<\/strong>: Servei de Recursos Humans amb la col\u00b7laboraci\u00f3 de l&#8217;Institut de Ci\u00e8nces de l&#8217;Educaci\u00f3 Josep Pallach <\/p>\n\n\n\n<p><a href=\"https:\/\/apps.udg.edu\/MAU\/ice\/Client\/Oferta\/Detall\/5495\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"M\u00e9s informaci\u00f3 i matr\u00edcula (s'obre en una nova pestanya)\">M\u00e9s informaci\u00f3 i matr\u00edcula<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\tAquest curs s&#8217;adre\u00e7a al personal de<br \/>\nla UdG que treballa per captar l\u2019inter\u00e8s d\u2019usuaris vers els serveis que ofereix la seva unitat, equip, etc. <\/p>\n<p>S&#8217;aprendr\u00e0 a dissenyar estrat\u00e8gies personalitzades, segmentar els diferents p\u00fablics, i orientar la publicitat institucional segons necessitats i interessos per tal d&#8217;aconseguir un millor posicionament de la marca UdG.\t\t<\/p>\n","protected":false},"author":2,"featured_media":9171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,33],"tags":[],"class_list":["post-9168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activitats","category-repassat"],"_links":{"self":[{"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/posts\/9168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9168"}],"version-history":[{"count":1,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/posts\/9168\/revisions"}],"predecessor-version":[{"id":12213,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/posts\/9168\/revisions\/12213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=\/wp\/v2\/media\/9171"}],"wp:attachment":[{"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iceberg.udg.edu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}